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Internal Linking

Internal Linking shows the link graph the crawler built: how many internal links point to each page, and which pages have none at all. Internal links are how authority flows through your site and how crawlers discover pages in the first place. A page with many inbound links is signalled as important and is easy to reach; a page with few — or zero — is hard to find and passes along little authority. This view is where you find pages that are under-linked or stranded.

What you’ll need

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  • A project with a completed audit. The graph is built from every internal link the crawler followed during the latest run.

How to read it

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Each page is listed with its inbound internal link count — the number of other pages on your site that link to it. The lower the count, the weaker the page’s position in your structure.

SignalWhat it means
OrphanNo internal links point to this page at all. The crawler reached it some other way (the sitemap, a redirect), but nothing on the site links to it.
Few inbound links (1–2)Reachable but weakly supported. Fine for minor pages, a problem for important ones.
Many inbound linksWell-supported and easy to discover. The expected state for cornerstone pages.

Orphans are the headline. A page with no inbound internal links is nearly invisible to crawlers and receives no internal authority. If an orphan is a page you care about, that is a real defect; if it is a thank-you page or a one-off you never link, it may be fine as-is.

How to use it

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Sort or scan for orphans and low-count pages, then judge each against how important the page is. The fix is the same in both cases: add internal links to the page from relevant, related pages — ideally shallow ones, so you improve both its link count and its depth at once. Use descriptive anchor text that reflects the target page’s topic. Re-run the audit and confirm the inbound count rose and the orphan flag cleared.

Next steps

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