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Site Structure

Site Structure organizes your crawled pages by depth: how many clicks from the homepage each page sits. Depth is a proxy for importance in the eyes of crawlers. Shallow pages get the most internal authority and are reached most readily; pages buried deep are harder for both search engines and AI crawlers to find and harder for them to treat as important. This view shows you which of your pages are easy to reach and which are stranded several clicks down.

What you’ll need

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  • A project with a completed audit. Depth is computed from the internal-link graph the crawler built during the latest run, starting at your homepage.

How to read it

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Depth 0 is your homepage. Depth 1 is anything linked directly from it, depth 2 is one more click out, and so on.

Depth bandWhat it means
0–2 (shallow)Easy to reach, crawled readily, receives the most internal authority. The right home for important pages.
3Acceptable for most content, but worth checking that nothing high-value lives only this far out.
4+ (deep)Hard for crawlers to reach and slow to be re-crawled. A high-value page here is a discovery problem.

Depth is measured by the shortest internal-link path the crawler found, not by URL folder structure. A page at /a/b/c/d/ can still be depth 1 if the homepage links straight to it, and a page with a short URL can be deep if little points to it.

How to use it

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Look in the deep bands for pages that should not be there — a key product page, a cornerstone article, a conversion page sitting at depth 4 or beyond. The fix is to link it closer to the top: add links to it from shallower, relevant pages so its shortest path shortens. Re-run the audit and the page should move to a lower depth band. Use this alongside Internal Linking, since a deep page is often also a thinly-linked one.

Next steps

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