Local SEO
Local SEO in VisibilityIQ manages your physical business locations and audits how consistently they appear across the web. For each location you set a canonical NAP — the one correct Name, Address, and Phone number — and VisibilityIQ pulls your directory listings from across the web and checks every one against it. Inconsistent NAP confuses customers and undercuts the signals local ranking systems use to decide which business to show, so getting it consistent is the foundation of local visibility.
What you’ll need
Section titled “What you’ll need”- A project with at least one business location to manage.
- The canonical NAP for each location: the exact name, full street address, and phone number you want to appear everywhere.
- An available data budget — pulling listings on demand consumes your project’s monthly data budget. Recurring local sync is opt-in per project.
How to use
Section titled “How to use”Start by adding each location and entering its canonical NAP. Be precise: the canonical record is the reference VisibilityIQ compares every listing against, so a suite number or a formatted phone number you leave out here will surface as a mismatch later.
- Go to Local SEO and add a location, or open an existing one.
- Enter the canonical Name, Address, and Phone exactly as they should appear everywhere.
- Trigger a listings sync for the location. VisibilityIQ pulls your directory listings from across the web and runs a cross-directory NAP-consistency audit against your canonical record.
- Review the NAP-mismatch findings, then correct the inconsistent listings at their source — each directory owns its own data, so the fix happens on the directory, not in VisibilityIQ.
The same screen also surfaces recent Google reviews per location and local performance metrics, so you can read consistency, reputation, and performance in one place.
How to read the results
Section titled “How to read the results”The audit flags any listing whose name, address, or phone differs from your canonical NAP. Each finding names the directory and shows the listing’s value beside your canonical value, so you can see exactly what to change.
| Field | What a mismatch usually means |
|---|---|
| Name | A listing uses an old business name, a location qualifier, or a legal-entity suffix you don’t use |
| Address | A missing suite number, an abbreviation difference, or a stale address from a past move |
| Phone | A tracking number, an old line, or a differently formatted number |
Work the mismatches that appear on the most prominent directories first — those carry the most weight for both customers and ranking systems. A listing that matches your canonical NAP on every field needs no action.
Refreshing the data
Section titled “Refreshing the data”Listings and reviews refresh when you trigger a sync, which consumes your monthly data budget each time. If you want consistency monitored continuously rather than on demand, turn on recurring local sync for the project; it is opt-in and off by default so you stay in control of budget. Re-run a sync after you correct listings at their source to confirm the mismatches have cleared.