Redirects
Redirects lists every page in your crawl that returned a 3xx response, alongside the redirect risks the audit flagged. Redirects are normal and necessary, but the wrong ones cost you. A chain of redirects wastes crawl budget and dilutes the link equity passed to the final page, and internal links that point at a redirect instead of the destination make crawlers do extra work for no reason. This view is where you find those and flatten them. If the latest audit found none, the view reads “No redirect pages detected in the latest audit.”
What you’ll need
Section titled “What you’ll need”- A project with a completed audit. Redirects are read from the latest run; pages the crawler followed through a 3xx appear here.
How to read it
Section titled “How to read it”The view shows redirecting pages and the specific risks worth acting on.
| Item | What it means | Why it matters |
|---|---|---|
| Redirecting page | A URL that returned a 3xx instead of serving content directly | One hop is fine; the question is whether it chains. |
| Redirect chain | A URL that redirects through one or more intermediate hops before resolving | Each hop wastes crawl budget and bleeds link equity; crawlers may stop following before the end. |
| Redirecting internal link | An internal link that points at a URL which then redirects | The link should point straight at the final destination instead. |
A single redirect to a valid 200 destination is healthy. A chain — A redirects to B redirects to C — is the problem case, and so is any internal link still pointing at A when it should point at C.
How to use it
Section titled “How to use it”Start with the chains and flatten them: change each redirect so it points directly to the final destination, collapsing the chain to one hop. Then fix the internal links the audit flagged — update them in your content and templates to point at the final URL, so crawlers and visitors skip the redirect entirely. Re-run the audit to confirm the chains resolved to single hops and the flagged internal links now point straight at their destinations.
Next steps
Section titled “Next steps”- Indexation & Canonicalization → — how redirect chains interact with canonical selection
- Internal Linking → — find and fix the internal links that route through redirects
- Crawled Pages → — every status code, including the 3xx pages here