WHOIS & ownership
The WHOIS & ownership view surfaces the registration record behind your domain: who registered it, through which registrar, when, and — most importantly — when it expires. Two of these signals carry real SEO weight. Domain age is a small, slow-building trust signal, and an unnoticed domain expiry is catastrophic: every ranking and every backlink you have built evaporates the moment the domain lapses. The expiry-risk banner is here so that never happens by accident. All of this comes from VisibilityIQ.
What you’ll need
Section titled “What you’ll need”- A project with a verified domain.
- Available monthly data budget — a WHOIS pull consumes from the project’s included budget.
How to use
Section titled “How to use”Open the project, go to Domain Intel → WHOIS / Ownership, and the latest registration record displays. Click Refresh WHOIS to re-pull current data. The pull is on-demand and consumes from the project’s monthly budget, so refresh when you want to confirm a renewal or a registrar change rather than continuously.
How to read the results
Section titled “How to read the results”The record breaks into ownership, dates, and identity fields.
| Field | What it tells you |
|---|---|
| Registrar | The company the domain is registered through |
| Registrant name / org | Who owns the domain, where the record discloses it |
| Registrant country | The country on the registration record |
| Registration date | When the domain was first registered |
| Last updated | When the registration record last changed |
| Expiry date | When the current registration term ends |
| Domain age | How long the domain has existed, in days |
| TLD | The top-level domain (.com, .io, and so on) |
The expiry-risk banner is the field to watch. When the domain approaches its expiration date, VisibilityIQ raises a banner showing how many days remain (expires_in_days). Treat it as your early warning to renew — well before the date, not on it. Domain age is the slower signal: a long-established domain carries a little more trust than one registered last month, but it is one factor among many, not a lever you can pull.
Refreshing the data
Section titled “Refreshing the data”Click Refresh WHOIS to re-pull the registration record. A refresh consumes from the project’s monthly budget. Refresh after you renew the domain, transfer registrars, or update ownership details so the record — and the expiry-risk banner — reflects reality.